Cost per Email Calculator
Charged per contact, not per send.
Cost per email
$0.0030
$0.010 per contact per month
Most platforms charge by contact rather than by send, which means dormant contacts cost the same as engaged ones. At $0.12 a year each, a list with 40% dormant contacts is paying a meaningful sum for people who will never buy.
How the Cost per Email Calculator works
Most platforms charge by contact rather than by send, which means dormant contacts cost exactly the same as engaged ones. A list with 40% dormant contacts is paying a real sum every year for people who will never buy.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is email platform pricing structured?
Usually a monthly fee by contact count, with a send allowance and overage charges above it. A few price purely by sends, which suits large dormant lists better.
How do I calculate cost per email?
Total monthly cost including overage, divided by emails sent. Cost per contact per year is the more useful figure when deciding whether to prune.
Is it worth removing dormant contacts?
Almost always. They cost money, suppress deliverability for everyone else, and by definition generate nothing. A smaller list that reaches the inbox outperforms a larger one that does not.
When should I change platform?
When the pricing model no longer matches your pattern — large list and infrequent sends favours per-send pricing, small list and heavy automation favours per-contact.