Email Campaign Profit Calculator
Unsubscribes counted as lost lifetime value.
Campaign profit
$674
84 orders, 58 unsubscribes
Counting the lifetime value of the unsubscribes is what makes this honest — $1,276 of future revenue left with this send. A campaign that profits today and burns list faster than it grows is a loss recognised late.
How the Email Campaign Profit Calculator works
A campaign that profits today and burns list faster than it grows is a loss recognised late. Counting the lifetime value of the unsubscribes it caused is what makes campaign profit honest — and it is what campaign reports never show.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate campaign profit?
Contribution from orders, less send cost, less production time, less the lifetime value of the subscribers who left. The last term is the one usually omitted.
Why count unsubscribes as a cost?
Because each one removes all future revenue from that person. A promotional blast that generates £5,000 and costs 200 subscribers worth £22 each has given up £4,400 of future revenue.
Does that mean I should send less?
Not necessarily — it means the calculation should include both sides. Many brands under-send precisely because the revenue is visible and the churn cost is not, and some over-send for the same reason.
How do I value a subscriber?
Monthly revenue per subscriber times average lifespan. It is approximate, and being approximately right about it beats leaving it out entirely.