Email ROI Calculator
Labour included, which is why the number is lower.
Email ROI
924%
10.24× return on cost
Labour is 68.47% of the cost here, and it is the line most email ROI claims ignore entirely. The headline returns quoted for email marketing are almost always platform cost only, which is why they look impossible.
How the Email ROI Calculator works
The famous email marketing return figures count platform cost and nothing else. Labour is usually the larger expense, and including it produces a return that is still excellent and no longer implausible.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate email marketing ROI?
Contribution generated less all costs, over all costs. All costs means platform fees plus the hours spent producing campaigns at a real hourly rate.
Why are published email ROI figures so high?
Because they compare revenue — not contribution — against platform cost alone. Using contribution and including labour typically cuts the headline figure by an order of magnitude, to something still very good.
What is a realistic email ROI?
Several times cost even with labour counted, which makes it one of the strongest channels available. The point of counting honestly is comparability, not pessimism.
Should I count automation separately?
Yes. Flows cost time once and earn indefinitely; broadcasts cost time every send. Blending them hides that flows are usually the far better investment.