Revenue per Email Calculator
The one metric that accounts for everything.
Revenue per email
$0.208
$0.206 net of send cost
Revenue per email is the metric to optimise, because it accounts for everything at once — reach, engagement, conversion and order value. Chasing open rate can lower it; sending to fewer, better contacts frequently raises it.
How the Revenue per Email Calculator works
Revenue per email accounts for reach, engagement, conversion and order value simultaneously, which makes it the right thing to optimise. Chasing open rate can lower it; sending to fewer, better contacts frequently raises it.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is revenue per email calculated?
Campaign revenue divided by emails delivered. Subtracting the send cost gives the net figure, which is what actually matters.
What is a good revenue per email?
Ecommerce broadcasts commonly range from a few pence to over 50p per email depending on list quality and price point. Compare against your own history rather than benchmarks.
Why is it better than open or click rate?
Because it is the outcome rather than a step toward it. It is possible to improve every intermediate metric and lower revenue per email, and teams optimising for opens frequently do.
How do I improve it?
Segmentation usually beats everything else — sending relevant offers to smaller groups raises revenue per email even as total sends fall. After that, order value and conversion rate.