Email Conversion Rate Calculator
Two rates, answering two questions.
Conversion rate
0.36%
11.97% of clickers converted
Two different rates answer two different questions. Conversion on delivered tells you what the campaign was worth; conversion on clicks tells you whether the landing page held up. A high click rate with low click conversion is a landing page problem, not an email one.
How the Email Conversion Rate Calculator works
Conversion on delivered tells you what the campaign was worth. Conversion on clicks tells you whether the landing page held up. A high click rate with poor click conversion is a landing page problem, not an email one — and the two rates are what separate them.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate email conversion rate?
Orders divided by delivered gives campaign value; orders divided by clicks gives landing page performance. Both are useful and they answer different questions.
What is a good email conversion rate?
Ecommerce broadcasts commonly convert 0.1% to 0.5% of delivered. Automated flows targeting intent — abandoned cart, browse abandonment — convert several times higher.
Why is my click rate good but conversion poor?
The email is doing its job and the destination is not. Usually a mismatch between what the email promised and what the page shows, or a page that loads slowly on mobile.
Should I link to a landing page or the product?
Wherever the promise is fulfilled fastest. Sending people to a homepage after a specific product email loses a large share of the clicks you just earned.