Google Ads Budget Calculator
Budget solved from an order target.
Budget required
$8,732
$291 a day for 250 orders
The target needs $34.93 per order against $26.04 of contribution, so hitting it would lose money. Either the funnel improves or the target comes down. Search intent is the reason Google converts several times better than social at a much higher CPM — you are paying for people who already decided they want the thing.
How the Google Ads Budget Calculator works
Search costs several times more per thousand impressions than social and converts several times better, because you are paying for people who already decided they want the thing. Working backwards from an order target is the honest way to size it.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How much do Google Ads cost?
It depends entirely on the competition for your terms. Cost per click ranges from pennies in quiet niches to tens of pounds in insurance and legal. Your own auction insights are the only reliable source.
What daily budget should I set?
The monthly requirement divided by thirty, but allow the campaign to overspend on good days — Google paces to the monthly figure and hard daily caps cut off the best hours.
Why is my CPC higher than the estimate?
Keyword planner estimates are wide ranges based on historical averages, and they exclude quality score effects. New accounts also pay more until they build relevance history.
Should I start with Search or Performance Max?
Search, so you can see which terms convert. Performance Max hides the placement detail, which makes it efficient once you know what works and opaque when you do not.