Google Shopping ROAS Calculator
Won in the feed, not in the bid.
Google Shopping ROAS
0.50×
69 orders at $116.40 each
Below the 2.38× break-even, so this spend loses money at these rates. Shopping is won in the feed rather than the bid — title, image and price determine which queries you appear on at all, and no amount of bidding compensates for a poor feed.
How the Google Shopping ROAS Calculator works
Shopping is won in the feed rather than the bid. Title, image and price determine which queries you appear on at all, and no amount of bidding compensates for a product title that does not contain the words people search for.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I improve Shopping performance?
The feed first — titles that lead with the terms buyers use, images that meet the guidelines, accurate GTINs and competitive pricing. Bidding only decides how much you pay for the queries the feed already qualified you for.
Why is my Shopping CTR low?
Usually price, image or title relevance. Shopping shows price directly in the ad, so being materially more expensive than the results beside you suppresses click-through no matter how good the listing is.
Should I segment by product?
Yes. Bidding one figure across a catalogue overpays for weak products and underpays for strong ones. Segmenting by margin or by performance is where most Shopping gains come from.
How does Performance Max change this?
It absorbs Shopping inventory and hides much of the reporting. The feed still does the work, but diagnosing which part of the feed is underperforming becomes considerably harder.