Google Ads ROI Calculator
What a search spend actually returns.
Google Ads ROAS
1.78×
229 orders at $34.93 each
Below the 2.38× break-even, so this spend loses money at these rates. Return on Google Ads is usually set by keyword intent rather than by bid management. Brand and high-intent terms carry the account; broad discovery terms rarely do.
How the Google Ads ROI Calculator works
Return on Google Ads is set by keyword intent far more than by bid management. Brand and high-intent terms carry most accounts; broad discovery terms rarely do — and averaging them together hides which is which.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I measure Google Ads ROI?
Contribution generated less spend, over spend. Using revenue instead of contribution overstates it by the whole cost of goods.
Why do brand campaigns look so profitable?
Because they capture people who were already looking for you. Much of that revenue would have arrived through organic results, which is why brand ROI should be judged on incrementality rather than reported return.
Should I bid on my own brand?
Usually yes, defensively — a competitor will otherwise appear above your organic listing. It is partly paying for traffic you would have had, and the alternative is worse.
How long before Google Ads works?
Weeks to gather data, longer for smart bidding to stabilise. Judging a campaign after a few days optimises on noise and usually leads to switching off something that was about to work.