Bing Ads ROI Calculator
Cheaper clicks, a fraction of the volume.
Microsoft Ads ROAS
2.27×
267 orders at $29.95 each
Below the 2.38× break-even, so this spend loses money at these rates. Lower competition and an older, higher-income audience mean cheaper clicks than Google at similar intent. Volume is a fraction of it, so it works as an addition rather than a replacement.
How the Bing Ads ROI Calculator works
Microsoft Ads offers lower competition and an older, higher-income audience, which typically means cheaper clicks at similar intent. Volume is a fraction of Google's, so it works as an addition to a search programme rather than a replacement for one.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Are Microsoft Ads cheaper than Google?
Generally yes on cost per click, because fewer advertisers compete for the same terms. Conversion rates are often comparable or better, particularly in B2B and older demographics.
Is the volume worth the setup?
Since campaigns can be imported directly from Google, the setup cost is near zero. At that price, almost any incremental volume is worth having.
Who uses Bing?
Default search on Windows and Edge, which skews older, more corporate and higher income. That audience converts well for considered purchases and business software.
Should I copy my Google campaigns exactly?
As a starting point, then diverge. Bid levels and negative keyword needs differ, and blindly mirroring Google's structure leaves efficiency on the table.