Private Label Cost Calculator
Setup on the first order, or over the product's life.
Amortised unit cost
$7.95
$8.70 on the first order alone
Judging the product on the first order's $8.70 makes it look worse than it is; judging it on the amortised $7.95 makes it look better than the first order will feel. Both figures matter: one for the decision, one for the cash flow.
How the Private Label Cost Calculator works
Judging a private label product on the first order's cost makes it look worse than it is; judging it on the amortised figure makes it look better than the first order will feel. Both numbers matter, one for the decision, one for the cash flow.
Also known as: white label product cost · own brand product costing · private label startup cost
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price, check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What does private labelling add to unit cost?
Customisation, custom packaging, and a one-off setup for artwork, plates or moulds. The first two are per unit; the third is spread across however many units you eventually sell.
How should setup be amortised?
Across realistic lifetime sales rather than the tool's theoretical capacity. Amortising a £1,800 setup across 50,000 possible units when you will sell 12,000 understates the cost fourfold.
Is private label worth it?
It buys margin and defensibility at the cost of capital and risk. Against reselling someone else's brand it is usually worth it; against launching without validating demand it usually is not.
What is the biggest hidden cost?
Minimum order quantities on custom packaging, which are often far higher than on the product itself. Ordering 5,000 boxes for a 500-unit run is a common and expensive surprise.