Product Page Conversion Calculator
Reviews and images, which keep working.
Product page conversion
3.1%
75 extra orders modelled
Review count and image quality are the two page elements with the most consistent effect on product page conversion. Both are one-off investments that keep working, unlike a discount, which has to be repeated and costs margin every time.
How the Product Page Conversion Calculator works
Review count and image quality are the two page elements with the most consistent effect on product page conversion. Both are one-off investments that keep working, unlike a discount, which has to be repeated and costs margin every time.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is product page conversion calculated?
Orders of the product divided by views of its page. Comparing across products with different price points and traffic sources needs care.
How much do reviews help?
The largest gains come from the first handful — going from zero to a few reviews matters far more than going from fifty to a hundred. Getting the first reviews on a new product is the highest-value review work.
How many images should a product page have?
Enough to answer the questions a customer would ask in a shop: scale, detail, in use, and what is included. Most stores under-photograph rather than over-photograph.
Does video help?
For products where use or scale is hard to convey, substantially. For simple items it adds production cost without much return.