Walmart Marketplace Fee Calculator
Referral fee, with payment processing already inside it.
Marketplace fee models change often, and several platforms in this set have altered theirs outright in recent years. These defaults are a starting point — your own seller terms are the authority.
Walmart Marketplace fees
$7.65
15% of the $51.00 order
Commission is charged on the shipping the buyer paid as well as the item, adding $0.90 per order. Free shipping built into the price costs the same as shipping charged separately here. Referral rates run from 6% to 15% by category, with electronics and cameras at the low end and most consumer goods at 15%. Payment processing is included in the referral fee rather than charged separately, which makes the headline rate look higher than it is against platforms that split them.
How the Walmart Marketplace Fee Calculator works
Walmart's referral rate looks higher than Amazon's on several categories, and part of that is structural — payment processing is bundled into the referral fee rather than charged separately. Comparing headline rates across the two without adjusting for that overstates the gap.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What does Walmart Marketplace charge?
A referral fee of roughly 6% to 15% depending on category, charged on the total the customer pays including shipping. There is no monthly subscription and no listing fee.
Is payment processing extra?
No — it is included in the referral fee. That is a meaningful difference from Amazon and eBay, where processing is either separate or embedded differently, and it makes Walmart's headline rate look worse than it is.
Is the fee charged on shipping?
Yes, on the total order value including shipping the customer paid. Building shipping into the item price does not avoid it.
How does it compare with Amazon?
Referral rates are broadly similar by category. Walmart has less traffic and less competition, which for many sellers means lower advertising costs and better organic visibility for the same product.