Cost per Lead Calculator
Qualified cost per lead is the number that matters.
Cost per lead
$18.75
$53.57 per qualified lead
Cost per lead is the number that gets optimised and cost per qualified lead is the number that matters. Broad targeting halves the first and frequently doubles the second, which is why lead volume targets so often make pipelines worse.
How the Cost per Lead Calculator works
Cost per lead is the number that gets optimised and cost per qualified lead is the number that matters. Broad targeting halves the first and frequently doubles the second, which is why lead volume targets so often make pipelines worse.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How is cost per lead calculated?
Marketing spend divided by leads generated. Dividing by qualified leads instead gives the figure that connects to revenue.
Why does lead quality matter more than volume?
Because unqualified leads consume sales time and produce nothing. A campaign generating half as many leads at twice the qualification rate is strictly better and looks worse on a volume dashboard.
How do I improve qualification?
Ask a qualifying question in the form, target more narrowly, and be explicit in the ad about who the product is for. All three reduce volume and raise qualified volume.
What is a good cost per lead?
Whatever sits below contribution per customer times your lead-to-customer rate. No industry benchmark survives crossing into your specific economics.