Lead to Customer Conversion Calculator
Raising it raises what you can pay per lead.
Lead to customer rate
9.1%
$206.90 acquisition cost
Raising the conversion rate raises what you can afford per lead proportionally. Going from 9.1% to 10.9% would lift the affordable cost per lead from $24.72 to $29.67, which usually opens up channels that looked too expensive.
How the Lead to Customer Conversion Calculator works
Improving the lead-to-customer rate raises the maximum you can afford to pay for a lead proportionally. A 20% improvement in close rate opens up channels that looked too expensive, which is usually easier than making the leads themselves cheaper.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
How do I calculate lead to customer rate?
Customers won divided by leads received, over a window long enough to cover the sales cycle. Using a shorter window understates it and makes recent campaigns look worse than they are.
What affects the close rate most?
Lead qualification, speed of first response, and whether the offer matches what the ad promised. Response speed has an unusually large and well-documented effect.
How does it change the affordable cost per lead?
Directly — maximum cost per lead is contribution per customer times the close rate. Doubling close rate doubles what you can pay.
Should sales and marketing share this metric?
Yes, and disagreements about it are usually definitional. Agreeing what counts as a lead before arguing about the rate resolves most of them.