Sales Velocity Calculator
Cycle length is the only term in the denominator.
Sales velocity per day
$722
$21,664 a month
Cycle length is the only term in the denominator, which makes it the most powerful lever — cutting it 20% raises velocity by 25% without winning a single extra deal. It is also the term teams least often try to change.
How the Sales Velocity Calculator works
Cycle length is the only term in the denominator, which makes it the most powerful lever in the formula — and the one teams least often try to change. Cutting the cycle by a fifth raises velocity by a quarter without winning a single extra deal.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is sales velocity?
Opportunities times win rate times deal value, divided by cycle length. It gives revenue per day, which makes forecasting straightforward.
Which lever is most effective?
Cycle length, because it divides rather than multiplies. A 20% reduction produces a 25% velocity increase, whereas a 20% improvement in win rate produces 20%.
How do I shorten the cycle?
Remove steps that do not change the decision, qualify harder so unwinnable deals exit early, and make the next action obvious after every conversation.
Does it work for ecommerce?
For B2B and high-value ecommerce with a considered purchase, yes. For transactional retail the cycle is too short for the metric to be useful.