Micro-Conversion Rate Calculator
Only worth optimising if it predicts purchase.
Value of a micro-conversion
$4.41
8% of sessions produce one
A micro-conversion is only worth optimising if the people who complete it convert better than those who do not — here the difference is 7.6%. Without that comparison, newsletter signups and wishlist adds are activity metrics rather than value ones.
How the Micro-Conversion Rate Calculator works
A micro-conversion is only worth optimising if the people who complete it convert better than those who do not. Without that comparison, newsletter signups and wishlist adds are activity metrics rather than value ones.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
What is a micro-conversion?
Any tracked action short of purchase — newsletter signup, wishlist add, size guide view, video play. They are useful as leading indicators and dangerous as targets.
How do I value one?
Compare the eventual purchase rate of people who completed it against those who did not. The difference times order value is what the action is worth.
Why is the comparison essential?
Because some micro-conversions are correlated with intent rather than causing it. Optimising for an action that merely marks intent produces more of the action and no more revenue.
Which micro-conversions matter most?
Usually those involving effort or commitment — size guide views, account creation, wishlist adds. Passive ones like scroll depth rarely predict anything useful.