Search to Purchase Rate Calculator
Zero-result searches are unusually expensive.
Search to purchase rate
7%
4.8× the rate of non-searchers
Searchers convert 4.8 times better because they arrived knowing what they want. That makes zero-result searches unusually expensive — $49,110 a year here, and the search log tells you exactly which terms to fix.
How the Search to Purchase Rate Calculator works
Searchers convert several times better than browsers because they arrived knowing what they want. That makes zero-result searches unusually expensive — and the search log tells you exactly which terms to fix, which is rare precision in CRO.
Not financial advice. Marketplace fees change, and they vary by country, plan and seller status. Every rate here is an editable default, not a quoted price — check the platform's current fee schedule before you price a product against it. This is not tax or business advice.
Frequently asked questions
Why do searchers convert better?
Because searching signals intent. Someone typing a product name has already decided; someone browsing categories may be passing time.
What should I do with zero-result searches?
Read the list. It contains products customers expect you to stock, terminology mismatches, and misspellings — each with a different fix, all of them cheap.
Should I promote site search?
If searchers convert several times better, making search prominent moves people into the higher-converting behaviour. Many stores hide search behind an icon on mobile.
How do I improve search results quality?
Synonyms for the words customers use rather than the words you use, tolerance for misspellings, and merchandising rules that put in-stock items first.